CNBC greenlit two new series to premiere this summer: Restaurant Kickstart launches in July with restaurateur Joe Bastianich and celebrity chef, Tim Love; Filthy Rich Guide arrives in August. The net also has three series in development: Restaurant Confidential: New York (wt), Hard Money (wt) and More Money More Problems (wt).
"It's an exciting time for us in primetime," said Jim Ackerman, SVP, primetime alternative. "The Profit is building a loyal fan base with viewers who want to be entertained but also want to get insights as to why businesses fail and how they can flourish.
And our two new series, Restaurant Kickstart and Filthy Rich Guide are great additions to our line-up and reinforce what we have said all along, that money and business are great backdrops for storytelling." CNBC just ended its best quarter among P25-54 in over a decade (M-F 8p-2a).
Source: Cynopsis Media, April 14, 2014
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