An eMarketer survey finds that consumers in 2012 are spending 278 minutes per day on TV overall compared to 267 minutes in 2009; 173 minutes online per day compared to 146 in 2009; and 82 on non-voice mobile (22 in 2009). Conversely, consumers are spending 92 minutes per day listening to radio compared to 98 in 2009, 22 minutes reading newspapers (33 minutes in 2009) and 16 minutes reading magazines compared to 22 minutes.
Why This Matters: While it has become harder for advertisers to target specific demo groups, and while online and mobile usage grows, television is still the best way for marketers to reach the most consumers.
Source: eMarketer.com, November 26, 2012
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