Critical Points to Gain Brand Visibility Online
For the past few years the businesses have been migrating themselves online to gain more exposure. When the television was out, everyone rushed to create commercials to be displayed on it. Whenever a new technological development occurs, especially in the consumer sector, businesses rush to make use of it so that their brand is seen by a potential consumer. Television, news papers and other mediums of brand advertising are kind of local or restricted to certain geographical location, whereas internet is inexpensive medium and businesses have the ability to make their businesses seen worldwide.
Now, you cannot just go online and start publishing content. You have to make sure that it reaches out to the correct market and it is advertised properly. A shabby advertisement on a website will never attract a customer. If you place your ads in annoying popups in front of interesting photographs, no one is going to read it! Hence, proper placement and design is necessary and for that we must follow certain guidelines.
Know your consumer’s needs: To gain brand visibility you must be producing something that the consumer would want to have. Suppose you are an Android app developer who has created a messaging app. Another competitor has entered the market and added new functionality. Now, to be on the top position, you need to understand what the consumer needs rather than what consumer wants!
Have social presence: Business does not always mean professionalism. These days, you cannot survive in the market if you do not get social with your customer. Social media websites like facebook and twitter have enabled businesses and consumers alike to have an online social presence. Fan pages and online communities bring your customers together and serve as a platform for you to directly promote new products or promotions!
Promotions: Television promotions always work pretty well. If you are in a country where television is used more than the internet, then it would work pretty well. In developed countries, internet has propagated the nation very deeply and in such places online social communities would be the best possible place to introduce new promotions. Having promotions and discounts will definitely attract consumer’s eye and you would naturally gain brand visibility.
Show interest in local communities: Businesses should have interest in their local communities. This helps in creating a good impression in front of the people and gaining their trust. Additionally, you are also able to do some brand promotion. Involving your business in social welfare has proven to be quite effective and has helped businesses gain brand visibility among the people. Coca Cola is a best example in this case.
Have an active blog: Blogging has been the norm in the industry for quite some time. Blog has been used as a platform to reach out to new customers. Your customers always like to be in touch with your business. They might even want to know the “behind the scenes” story. By maintaining a small blog you can even share valuable information, special promotions, and even discuss about interesting topics through the comments. Now, by being active I meant that the blog should be updated frequently. A period of 2 weeks may seem very long. Keep adding content and new stuff to keep your consumers busy so that they keep coming back!
These days, having good brand visibility is all about getting involved with the consumer. The more you get involved, the more you are visible!
Source: Biznik, March 27, 2014
Tango Media Management