ESPN's Monday Night Football is an excellent venue to drive TV/appliance/electronics stores sales!
As a whole, men spend more on consumer electronics than women. In the past 12 months, U.S. households spent an average of $1,380 on consumer electronics, slightly more (+$150) than in the previous 12 months. By gender, average per-person spending was as follows: Men - $969 (up $67 from 2009) and Women - $631 (up $73) Source: Consumer Electronics Association, May 2010
Monday Night Football scores high rating points for men! Monday Night Football on ESPN is the #1 program on Monday nights (broadcast or cable) among Men 18+, M 18-49, and Men 25-54, so it is well targeted toward consumer electronics purchasers!
Timing is everything! 37.7% of TV/appliance/electronic store sales occur from September through December. This heavy selling season, leading up to the holidays, coincides with the NFL season.
Monday Night Football Facts:
- NFL has been the top rated cable series for over 20 years running!
- ESPN's Monday Night Football is the most-watched series in cable television history.
- All of ESPN's games run in prime time and most local commercials fall within the action of the game, not at the end of a quarter or half.
- Monday night Football does not compete against another game.
Source: Nielsen, ESPN MNF Schedule & Press Release, 2011
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