The simple fact is that we spend more time watching television, than any other media. Even if we are on the Internet, or reading, etc., the television is often on in the background. The combination of sight, sound, motion and emotion makes video advertisement the most exciting and powerful way to communicate to large numbers of your potential customers.
Many advertisers believe that television is a very expensive media. Nothing could be further from the truth. There are economic ways to purchase broadcast (if you are interested in the entire market). Broadcast can be highly effective for a retailer with stores in multiple locations around a marketplace. Another very affordable way to advertise on television is via cable, which can be bought in small geographies and on selected, highly targeted networks that work well on a smaller budget. Often there are packages and promotions available that can provide extra value to an advertiser’s television campaign. This is true for both broadcast and cable.
Tango Media Management