Are you trying to reach women shoppers with your advertising
messages this holiday season?
Women wield a tremendous amount of buying power, and account for the majority of holiday purchases made in households each and every year.
Cable television allows you to target select demographics and reach the customers you want, including women 25-54!
For example, Hallmark Channel delivered record ratings for its Countdown to Holiday Preview Weekend. The preview weekend’s special programming aired Friday, November 9, starting at 8pm and ended Sunday, November 11, at 12 midnight.
During that timeframe, the network had 14.1 million unduplicated viewers tuning in to the back-to-back holiday movies. In addition, the premiere of the original movie, Christmas Song, on Saturday night at 8pm delivered 2.4 million total viewers and 497,000 women ages 25-54! The 12 New Movies of Christmas weekend showed a growth of 19% over last year’s viewers, among women 25-54.
Source: Cynopsis Media, Nov. 2012
Tango Media Management