Facebook has officially made its premium display ad units, which appear on the right side of the homepage, available via its Power Editor tool, according to AdAge. This means that marketers will be able to buy placement via the social network's Ads API partners rather than directly from its own sales team. This decision also removes a minimum-buy commitment, which AdAge says could lead to a more democratic premium ad environment on Facebook as the inventory will be available to more brands. Facebook still retains final approval over which ads appear on the page. The social network will also continue to price the premium inventory at a fixed CPM.
Source: Cynopsis Media, July 17, 2012
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