Social media sites take up roughly 20% of consumers' total time spent online when they're logged into the web via a personal computer. This is according to the latest Social Media Report from Nielsen and NM Incite. The social web's share is even higher when consumers are logged in via a mobile device, with social media sites accounting for 30% total time spent online in such cases. On the social TV front, Nielsen and NM Incite say that as of July 2012, over 33% of Twitter users had actively tweeted about TV-related content. In addition, some 44% of US tablet owners and US smartphone owners use their devices daily to access social media while watching TV. Among the other findings in the report, Nielsen and NM Incite report that the total time spent on social media in the US across PCs and mobile devices jumped to 121 billion minutes in July 2012, an increase of 37% from 88 billion in July 2011. Facebook still has a stranglehold on the social web; it was the most-visited social network in the US via PC (152.2 million visitors in July 2012); mobile apps (78.4 million users), and mobile web (74.3 million visitors).
Source: Cynopsis Digital, December 2012
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