As a business owner, you want to be where your clients and prospective clients are. In the traditional business world, that often meant meeting over a meal, or at a sports game, or even at a community event. Connections were often made at conferences and industry-related events and workshops.
In today’s world, business owners and their clients still meet in those places, but are also spending increasing amounts of time online. This means that there is an awesome opportunity to connect with clients and prospects
online, rather than in a traditional face to face meeting.
Social networks give businesspeople the opportunity to meet, regardless of their geographic locations. Probably one of the most widely-used and well-known social networks today is Facebook. In the business world, Facebook is a valuable tool in a business’s social marketing toolbox. There is, however, another major social media player that should not be overlooked.
LinkedIn is an extremely powerful social connection tool in the business world. LinkedIn allows users to promote their education, their job accomplishments, recommendations from their peers, and recommendations they have given to others. It is a great job search tool as well as business prospecting tool. LinkedIn is also a venue to post job openings for your business. And best of all, LinkedIn basic membership is FREE!
A few suggestions for maximizing the benefits of LinkedIn for your business…
Review the contacts of your contacts! You may be missing some potential relationships you may want to pursue for your business. Also, check your LinkedIn account once each day. That way, you will see any exciting news, which could include community events that would provide some positive exposure to your business, opportunities for yourself personally, or people searching for work that may be of interest as an addition to your company. You should also consider joining some groups that are of interest to you on a professional level.
LinkedIn provides you with countless opportunities to tap into groups of current and prospective customers that you were not able to reach previously in face to face relationship building.
Tango Media Management