Rating Among Viewers 18-34 Doubled
The audience for the first all-ESPN US Open is larger, younger and more mobile with more viewing choices than ever before, through data for the first nine days of the tournament.
The ESPN presentation averaged 1,218,000 viewers (P2+), up 40 percent from 868,000 a year ago at the same point of the event. Driving that growth is viewers age 18-34; the viewership for that demo group is up 116 percent – more than double. The total viewership number is based on a household ratings increase of 33 percent – from 0.6 to 0.8.
The telecast windows aired by ESPN/ESPN2 both years have enjoyed an increase in viewers of 79 percent, averaging 1,200,000 viewers compared to 671,000 in 2014. The rating has grown 60 percent, from 0.5 to 0.8.
WatchESPN usage for the US Open is up nearly four times, with 242.7 million live minutes viewed (the linear TV presentation plus ESPN3’s offering of up to 11 courts and other content), up 384 percent from a year ago. On the average day, 351,000 unique devices have watched the US Open (up 171 percent), averaging 77 minutes each (up 40 percent).
ESPN has televised the US Open since 2009. An 11-year agreement with the USTA for exclusivity was announced in May 2013.
Source: tvbythenumbers.zap2it.com, September 10,2015
Tango Media Management